Music Assignment Example | Topics and Well Written Essays - 2000 words

Music - Assignment Example In a capitalistic society where achievement is equated with the demand for his work (and its profitability), even the most gifted artists are not spared from commercialization. Quite often beauty is defined by popular following and not by sheer artistry. With this mixture of art and commercialism in the music world, composers should face a challenging frontier in front of him to vie for success. He should balance the inventive search towards the noble and the new in the artistic society and the critical search for mass customer appeal in the business world. Given this let inalienable fact, let us now elaborate the necessary elements that composers should consider in producing his masterpiece. Just like in any field of art, music is a product of mixture of different elements artistically combined together to produce beautiful melodies. Before the ensemble became a concrete reality, a composer should initially brew up an idea. Ideas don't come naturally. It comes from numerous sources. It can come from adopting the sounds of nature, from another musical piece, or from sheer imagination. It can even come from a painful and moving experience. Almost any event that are deeply instilled in a person's emotional and mental faculties are rich sources for ideas. All it takes for a composer is to be keen to the changes that happen within and/or around him. Sources of Ideas Liftoff laid down several sources of ideas for composers based from the first-hand experiences of actual composers: The first is, as mentioned above, the environment where a person is. For a gifted artist, any stimulus is a potential source of ideas. Therefore a composer should develop astuteness in the picking up the signals in his environment to come up with creative concepts. Also by way of analysis to his environment, composers can create melodies and even possible lyrics for his next musical endeavour. Bob Dylan, for example, used music as a medium to convey his anti-war opinions and sentiments. Paul Simon and Arthur Garfunkel of the famed musical duo Simon and Garfunkel produced musical masterpieces on themes of friendship and social awareness. Another source of ideas is the analysis of his inner thoughts and feelings. This is why love songs are listened by different cultures everywhere. They convey the feelings one has towards his loved ones accompanied with musical tunes and melodies. Music is a powerful tool to express one's emotions. Through this a composer can deliver his joy, frustration, sorrow, or any other emotions using its power. A composer should also consider the theme of his work. It should have universal appeal. A good musical piece can enchant listeners across different cultures and boundaries. This is true especially now that, through technology, musical works can be transported and heard in different nations. Experiencing foreign cultures is another method by which a composer can generate ideas. The novelty and the unique experience that a person has in an unfamiliar culture and environment is a fertile soil where musical pieces can bloom. Each culture presents a unique and exciting musical style that can be partially used as raw material for future creations. A composer should also be updated to the latest musical pieces not only within his area but also in other nations. Most musical innovations

Business Analysis of Energy Drink Essay Example | Topics and Well Written Essays - 1500 words

Business Analysis of Energy Drink - Essay Example As for the customers who will purchase this product, they would include the teenagers who are the residents of metropolitan areas. These would comprise of the SEC A and B classes who would have parental incomes above US$5,000 on an annual scale. The company believes in delivering state of the art energy drinks to its customers which essentially suggest the goodwill that the energy drink company has believed in ever since its inception. The leadership style at the company has focused on satisfying the market and the consumers and delivering quality rather than just mere words. Quality is backed up with quantity by making sure that the product is available at all the retail outlets. The leadership style is thus surely one which will help develop and sustain the business for a long period of time. It will help build solid rapport with the partners and channel members at the different levels, which include the distributors, wholesalers, retailers and so on and so forth. The market right now is quite attractive for the energy drink market and I believe it is the right time to hit the market with our product as it offers a different taste and aroma surrounding it. Market is on the rise and I am sure with the passage of a little time, my brand would also hit the retail outlets just like all the other popular brands have already done. The survey that we did before launching the energy drink consisted of both the primary research data as well as the secondary one. Primary data included the matter related with asking questions from the people in a random order. The sample consisted of around 250 men and women combined. The secondary data was collected from A C Nielsen, the marketing research concern. The questions that were asked included the following: 1. Do you drink energy drinks' 2. What is one thing that you like about energy drinks' 3. Would you go for an expensive energy drink or one that costs less and gives more in terms of benefits like rich taste, aroma and a sense of attachment with it' 4. Would you go for Aloha Energy Drink if we give it to you for X dollars' Product The product itself is the Aloha Energy Drink which is available within the market at a reasonable rate. It is one of the most sought after energy drinks that will be there in the market and offers a niche segment of its own. Its competitors will understand that Aloha Energy Drink is a name to reckon with, in the relevant market domains and thus Aloha would come out as a winner at the end of the day. Place There are a few managers at the retail and sales level who are concerned with delivering the product to the stores and outlets. We have the sales manager as well as the advertising manager. Then we have the marketing manager who is above both of them and takes care of all the marketing related things for the brand. The total employees are close to a thousand